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12
2025.08
From "Little Fresh Meat" to "Leading Man": Translating Modern Chinese Masculinity
Have you ever dreamed of a world where the ideal man isn't the rugged hero charging into battle, but a gentle soul who whispers sweet nothings and remembers your favorite tea?
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12
2025.08
Beyond “Face”: How Subtitles and Dubbing Convey 'Mianzi' to Western Audiences
In the intricate tapestry of Chinese culture, the notion of 'miànzi'—often translated as 'face'—serves as a cornerstone of social interactions and an embodiment ideas of dignity, reputation, and interpersonal harmony.
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11
2025.08
Personal Journeys Beyond Cultural Contexts: Making Chinese Narratives Globally Relatable
Ambition is a universal currency of the human spirit, but the ways we pursue it are deeply shaped by our cultures.
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11
2025.08
Balancing Domestication and Foreignization: Translation Strategies for Food Culture in Streaming-Era Short Dramas
With global streaming platforms bringing short dramas from diverse cultures to international audiences, the role of translation extends far beyond mere words.
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08
2025.08
'Tuhao' vs. 'Old Money': Localizing Depictions of Wealth for European and American Sensibilities
Wealth, as a universal social phenomenon, manifests distinctly across cultures, shaping unique behavioral codes and value systems.
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08
2025.08
Why the Joke Fell Flat: A Guide to Translating Humor and Memes in Chinese Short Dramas
A subtitled scene from a popular Chinese short drama pauses on a character’s punchline: “Why did the math book look sad? Because it had too many problems!”
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07
2025.08
'Yes, Boss' Isn't Enough: Adapting the Nuances of Workplace Power Dynamics in Short Dramas.
In a popular Chinese short drama scene, a junior employee receives a vague instruction from their boss: “This report needs more… depth.” Instead of asking for clarification, the employee nods vigorously and replies,
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07
2025.08
Subtitles or Dubbing? Which 'Voice' Wins for Short Dramas in Europe and the US?
Short dramas are booming, capturing audiences on mobile screens during commutes, lunch breaks, or quick evening scrolls. But when it comes to localization, should you subtitle or dub your content to hook viewers?
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07
2025.08
How to Adapt Chinese Family Ethics for Western Viewers?
When a Western viewer encounters a Chinese family drama where a daughter-in-law kowtows to her mother-in-law during the Lunar New Year, confusion often arises.
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24
2025.07
From 'Marrying into Wealth' to 'She Gets Her Revenge': Localizing the Narrative of Revenge Dramas for the Western Market
Revenge and social mobility are universal storytelling engines, driving narratives across cultures for centuries.
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