From Trailers to Terms of Service: Translating Every Part of a Game Website

In today's global gaming industry, promoting game websites to the international market is the key to ensuring the success and long-term development of games. Since the goal of studios and publishers is to attract players of different languages and cultures, high-quality translation has become a strategic need. But translating game websites is not just about converting text. Instead, it is necessary to ensure that every element, from game trailers to the details of the terms of service, can resonate with players worldwide.

Here’s why translating every part of a game website matters—and how professional localization makes it happen.

1. Trailers and Promotional Videos: More Than Subtitles

Game trailers are often the first impression for potential players. A well-localized trailer—complete with native-language subtitles or voiceovers—can evoke excitement and build anticipation. This goes beyond word-for-word translation. Timing, tone, and cultural nuances must all be adapted to maintain emotional impact across different markets. Consider localizing video titles, descriptions, and calls to action alongside the subtitles to boost engagement and SEO.

2. Homepage and Marketing Copy: Selling the Experience

The homepage is where your game’s identity shines. Catchy taglines, immersive descriptions, and feature highlights must feel just as thrilling in another language as they do in the original. This often involves transcreation—a creative adaptation that preserves the intent, style, and voice of the original content. Think of it this way: a sci-fi game with an edgy, rebellious tone in English should have the same vibe in German, Japanese, or Spanish—not just the same information.

3. Navigation Menus and UI Text: Keeping It Intuitive

Menus, buttons, and other UI elements might seem like small details, but poor translations here can lead to confusion or even frustration. Accurate, concise, and context-aware localization ensures seamless navigation for users from different regions. This also includes accessibility elements like alt text for images and screen reader compatibility, which are vital for inclusive design.

4. Community Sections: Speaking the Language of the Players

Forums, blogs, and user-generated content hubs are where communities thrive. Translating these spaces fosters engagement and makes international players feel truly included. If your game has a fanbase in Korea or Brazil, giving them a localized platform for discussion shows respect—and builds loyalty.

5. Support Pages and FAQs: Delivering Help That Helps

When players run into issues, they want fast, clear answers. Support content like FAQs, troubleshooting guides, and contact forms must be localized accurately and contextually. This minimizes confusion and reduces support tickets, creating a smoother user experience for players—and your support team.

6. Legal Pages: Precision is Paramount

Terms of Service, Privacy Policies, and End User License Agreements (EULAs) must be legally sound and linguistically precise. Misunderstandings in these documents can lead to compliance issues or damage to your brand’s credibility. Professional legal translators with gaming industry expertise ensure that translated terms align with local laws and maintain the intended protections for both users and developers.

Why It All Matters

Players want to feel like a game was made for them—not just made available to them. A fully localized website shows dedication, professionalism, and a commitment to delivering a world-class gaming experience to all users, regardless of their language.

From trailers that build hype to terms that build trust, every word counts—and so does how you translate it.

Ready to Localize Your Game Website?

At Artlangs Translation, we focus on the full localization of game websites - from game trailers to key legal documents. Our professional translators, editors, and project managers ensure that your message is clear and resonant in every language. Artlangs offers personalized game localization solutions, covering over 230 languages including English, Chinese, French, German, Korean, etc. Let's use the same strength, enthusiasm, and precision to help your game reach players all over the world. Contact us for a detailed plan!