As globalization speeds up, accurate translation of corporate brochures is key for businesses entering international markets. Different countries and regions have different languages and cultures, so many factors must be considered. Corporate brochures often cover a company's history, current status, mission, vision, core values, and business processes. Based on years of experience, Artlangs Translation Company shares the following tips:

 

1. Set clear translation goals and focus points

- Know your audience

The main goal of translating corporate brochures is to reach international markets, attract overseas customers, investors, and partners, and support the company's global brand strategy.

- Show brand value

High-quality translation helps share the company's core values, product strengths, and unique culture with the target audience, boosting brand recognition and influence abroad.

- Follow rules

Translations must meet the language standards, laws, and industry terms of the target market to avoid misunderstandings caused by cultural differences.

 

2. Plan the word choice for translations

Chinese brochures often use descriptive language for impact, while English materials focus on facts and direct statements. Chinese brochures also include many industry terms, so translators need deep knowledge of the field. Before translating, it's best to study the topic or use tools like dictionaries and reports to ensure accurate and professional terms.

 

3. Handle rhetorical devices carefully

When translating Chinese rhetorical devices into English, use natural English expressions. If a good match exists, use it. If not, avoid direct translation to prevent awkward phrasing. If no suitable English expression is found, keep the language simple and clear so readers understand the message.

 

4. Match the tone and style of the original

Chinese and English brochures usually use formal language, but Chinese texts are more emotional. Chinese brochures often use techniques like prose, personification, or exaggeration, reflecting Chinese artistic thinking. Translators must keep the original tone while ensuring that English fits the language habits and preferences of the target market.