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Languages
Chinese Language
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28
2025.07
Dubbing vs. Voice-over: Choosing the Right Audio Strategy for Your Short Drama
In the fast-paced world of short dramas—where every second counts to hook viewers—audio is as critical as visuals.
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28
2025.07
Consistency is Everything: Why Building a Termbase for Your Short Drama Series is Crucial?
By 2024, global short drama platforms reported over 300 billion annual views, with 70% of audiences watching content from at least three countries.
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25
2025.07
Visual Noise? How to Elegantly Handle On-Screen Text and In-Video Ad Localization
In the age of streaming, short dramas have become a global phenomenon, captivating audiences with their snappy storytelling and relatable characters.
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22
2025.07
Why Commas and Ellipses Matter in Subtitle Translation
In the opening scene of Everything Everywhere All at Once, Evelyn Wang hesitates before telling her daughter Joy, “I… I just think you should…”.
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22
2025.07
The Art of the Hook: Translating the First 15 Seconds of a Short Drama to Maximize Retention
The average human attention span in the digital age hovers around 8 seconds—shorter than that of a goldfish, according to a 2015 study by Microsoft.
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22
2025.07
"Bà Zǒng" is Not Just a "Bossy CEO": How to Accurately Translate Character Archetypes in Short Dramas
In the global streaming landscape, Chinese short dramas have emerged as a cultural phenomenon, captivating audiences with their snappy plots and vivid characters.
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22
2025.07
Deconstructing a Viral Short Drama: A Localization-First Analysis of Its Success
The rise of short-form video content has transformed the global entertainment industry, with platforms like ReelShort leading the charge.
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21
2025.07
From "Cringey" to "Trendy": How Localization Redefines the Aesthetic of Chinese Short Dramas for a Global Audience
Chinese short dramas, once primarily consumed domestically, are rapidly gaining traction on the international stage.
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21
2025.07
The "Iceberg Model" of Localization: The 90% Below the Surface That Determines Success
The opening scene of a popular Korean drama shows a family gathered around a table, bowing slightly before eating.
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21
2025.07
Why Did Your Short Drama Fail Abroad? A Cultural Consultation Checklist Before You Localize
A heart-wrenching family drama that had Chinese viewers reaching for tissues bombs in Nigeria. A snappy romantic comedy, a hit in Brazil, leaves Indian audiences confused.
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