If you want to expand your business globally, then you need to carry out a localization strategy for your target market. The most crucial step in that strategy is language localization. But how to choose the right language for localization? Many companies struggle with this question. In this article, we bring you a detailed language localization guide to help you choose and find the right localization language.

The need for language localization

Far from being a simple translation exercise, language localization requires in-depth insights into the target culture in order to adapt the product to truly meet local needs. For some scenarios, advancing language localization is necessary.

1. For cross-border e-commerce sites, language localization can help unlock global business opportunities so you don't have to limit yourself to a single market.

2.  For a service-specific business, if your product is particularly well suited to a particular language group, such as Spanish speakers around the world, then language localization is important. Then language localization is very important to reach Spanish speakers accurately.

How to accurately choose a localization language

While the choice of localization language depends on your target audience, certain languages have a high status. Here are five of the most important ones:

1. English: As the most widely spoken language in the world, English is crucial for international brands. It is the official language of more than 50 countries and the main language of communication in many of them. For companies looking to expand their business globally, localizing content into English will certainly reach a wider audience.

2. Chinese: Chinese is the most spoken language in the world, and an in-depth study of the language is essential for companies looking to expand into the Asian market. For companies looking to expand into the Chinese market, localizing content into Mandarin or Cantonese is essential. Mandarin is the official language of China, while Cantonese is the lingua franca of Hong Kong and surrounding areas.

3. Spanish: Spanish is an official language in more than 20 countries around the world, and is important for companies targeting the Latin American market. Localizing content into Spanish will significantly increase customer engagement and loyalty. Note, however, that there are regional differences in Spanish, such as European Spanish and Latin American Spanish.

4. Arabic: Arabic is an official language in 26 countries around the world, and localizing content into Arabic is critical for companies looking to expand into the MENA market. This will help you to effectively engage with your customers and establish your brand presence in the region.

5. German: German is indispensable for brands looking to gain a foothold in the European market. As one of the most widely spoken languages in the EU, German offers a great opportunity for businesses looking to expand their market share in Europe. Localizing content in Germany will help increase customer engagement and establish a strong brand reputation in the region.

Language Localization with Yayan Translation

If you are looking for a language localization solution, Yayan Translation is the best choice for you! We are an experienced language localization service provider dedicated to providing professional translation and localization services to all our clients worldwide. Whether it's English, Chinese, Spanish, Arabic, German, or any other language, we can meet your language localization needs. If you require help localizing a product or service, contact us today.