Product introduction is an important way for enterprises to show the value and advantages of products. A clear and attractive introduction can not only quickly attract consumers' attention, but also stimulate their desire to buy. In the process of global promotion of products, translation, as a key link, directly affects the performance of products in the international market.

　　How to do a good job in product introduction translation?

　　1. Understand product characteristics and market positioning

　　Before translation, it is crucial to have a deep understanding of the characteristics, functions, advantages and market positioning of the product. Only by accurately grasping this information can we ensure that the translation content meets the needs of the target market. For example, electronic products for the high-end market should highlight their excellent performance and high quality, while products for young groups should emphasize fashion, personalization and innovation.

　　2. Pay attention to language style and cultural differences

　　Product introduction translation should not only convey information, but also attract consumers in the target market. When translating, the language habits and cultural background of the target market should be fully considered to ensure that the translation is close to the understanding and acceptance of local readers. For example, when encountering metaphors or slang, expressions familiar to the target market should be selected to avoid misunderstandings or cultural conflicts.

　　3. Ensure completeness and accuracy of information

　　The translation of product introductions must be faithful to the original text, ensuring the completeness and accuracy of all key information, such as product parameters, functions, instructions for use and manufacturer's statements. Any omission or mistranslation of information may affect consumers' understanding of the product, thereby affecting sales and brand reputation.

　　Product introduction translation fee standard:

　　We provide different levels of product introduction translation services. The fee standard varies according to the quality and complexity of the translation. Taking Chinese to English as an example, we provide the following reference prices:

　　1. General level

　　Chinese to English: 140 yuan/1,000 words

　　Suitable for original texts without too many professional vocabulary or technical content. Usually translated by intermediate translators (with more than 3 years of experience and a cumulative number of translated words of more than 2 million). After translation, 1 round of intermediate proofreading is carried out.

　　2. Professional level

　　Chinese to English: 160 yuan/1,000 words

　　Suitable for complex texts containing professional content. Usually translated by senior translators (with more than 5 years of translation experience and a cumulative number of translated words of more than 5 million). After translation, 2 rounds of senior proofreading are carried out, and quality inspection is carried out.

　　Artlangs Translation, relying on strong industry resources and advanced technical background, can provide you with high-level product introduction translation services. We will carefully select translators with industry backgrounds based on your company’s product features and promotion needs, and tailor professional and accurate company and product introductions for you, helping you showcase your brand value and expand your international market.