What are the functions and characteristics of App localization translation?

App localization is the process of making corresponding adjustments to the design, functionality, and content of mobile applications based on the cultural, linguistic, and technical needs of target market users. This goes beyond simply converting text content from one language to another. It also requires considering whether elements such as the user interface (UI), functionality, images, and app store descriptions match the cultural preferences and habits of users.

Why do you need to localize your app?

1. Improve user experience: Localization design is very important for any team, because good design is not only about pursuing aesthetic improvement, but more importantly, making users feel that the application is tailor-made for them.

2. Improve the retention rate of native-language users: Only comprehensive localization can eliminate users' discomfort when using the product, increase customer stickiness, attract users to use it for a long time, and maximize the life cycle value of the product.

3. Avoid cultural differences: When expanding into international markets, how to allow users who speak different languages to understand the content presented in the product and feel that the culture of their country or region is truly respected is an important mission of application localization.

4. Reach more users: According to a report released by CSA Research in September 2020, 70% of users will not buy software that does not provide native language versions, and 80% of users said that if the software does not provide local language support, they will Won't buy the software either.

5. Improve conversion rates and increase revenue: Both the iTunes App Store and Google Play Store provide the option to display applications in localized languages. This way, more users can search for and find your app using keywords in their native language.

6. Ensure product compliance: As many countries around the world impose strict regulations on data privacy and security, Internet companies need to fully understand the laws and regulations of the countries involved when expanding into international markets, and establish effective personal information security compliance mechanisms. At the same time, many markets have also put forward more restrictive requirements for overseas applications.

The process of app localization includes the localization translation process in traditional fields, and also involves localization testing (language and functional testing). It also conducts research on local users according to needs, understands the target market, locks in core user groups, develops more channels, and further Improve localization.

Considerations for App localization

App localization is not just about covering new languages, but also adapting to the target language market or the culture of a country. When choosing the language of the target market, it will directly affect the number of downloads of the application in the local area. In addition, you also need to pay attention to factors such as the cultural customs of the target market in order to attract foreign users. During the application localization process, you also need to pay attention to whether there are obvious cultural tendencies. For example, icons, pictures, colors, and other elements have different meanings in different countries or regions. Finally, every app is unique,e and users have their characteristics, so a responsive and professional localization company is very important for app publishers.

Who is Artlangs Translation?

Artlangs Translation is a well-known translation service provider in China. It has successful experience in localizing multiple apps and is committed to providing a full range of localization services to developers who are willing to promote apps globally. If you have relevant needs, please feel free to consult our official website's online customer service or call the toll-free hotline, and we will communicate with you as soon as possible.